The world's largest and most complete Hanover industrial exhibition is held every year. In 2015, we participated in it again (April 13-17). This is my fourth time to participate in this conference. Eight years later, I came to this huge exhibition center again. After six days, I visited 25 pavilions. Such a comprehensive trip made me suddenly realize that I was surprised, awakened, ashamed and full of thoughts
There are 27 pavilions in Hanover industrial exhibition in Germany. The first and eighth pavilions are not open. This time, 25 pavilions will be opened. In addition to the seven, eight and nine pavilions, which are high-tech pavilions, all the other pavilions are traditional products, including compressors, motors, machine tools, bearings, auto parts, casting, forging, machining, sheet metal parts, electronic components, solar energy, wind energy, electric vehicles, etc 。 Because we mainly go to promote Shaanxi product network and show some products by the way, we need to go all over the exhibition hall to actively give publicity and explanation to exhibitors and customers attending the meeting. Just because of the need of promoting Shaanxi product network work, I have a relatively comprehensive and deep impression on the position of made in China in the world and in the eyes of foreigners Understand and feel!
Made in China has been "marginalized" in traditional industries!
In addition to the seven, eight and nine high-tech product pavilions, the rest are traditional product pavilions. The middle and good positions are occupied by developed countries and newly rising developing countries. They are abb, Siemens and leading enterprises in each industry, as well as Turkey, India and former Eastern European countries. They cover an area of 60-500 square meters! And make in China is distributed in the most unpopular and unpopular position of each exhibition hall, without large stalls, 90% of which are 3 × 3 or 3 × 4. From the perspective of image, the layout of foreign enterprises: atmospheric, outstanding, bright and characteristic. The layout of Chinese Enterprises: dusty, stingy and similar; from the perspective of products, the products of foreign enterprises are huge, exquisite, exquisite, novel and difficult; the products of Chinese enterprises are old, crude benzene, low in scientific and technological content, and the layout and placement are not particular. This exhibition is the annual meeting (one year's exhibition, one year's small exhibition, such a repeated cycle, from 1947 to now), with 65 countries and regions participating in the exhibition, more than 6500 exhibitors, and more than 180000 foreign customers visiting and negotiating, but the visitors and customers on the Chinese booth are very few, many customers walk to the Chinese exhibition area, around, some visitors, Chinese supply Businessmen warmly introduce them, but they are impatient or shake their heads and walk by.
Made in China can't be found in the high-tech exhibition hall of industry 4.0!
We carefully visited and studied in the seven, eight and nine high-tech exhibition halls, including intelligent robots, 3D printers, cutting-edge products in industrial automation information technology, energy and environmental technology, power and control, production process and service of industrial products and product research and development, technologies and solutions, high-precision analysis equipment and inspection equipment. In particular, the development of intelligent robots is too fast. There are eight types of robots, ranging from grabbing and delivering the whole car to installing watch parts. The performances of various robots by hundreds of companies are dazzling! But when I came here in 2007, only two companies had robots, and they were bulky and stupid! But what surprised me even more was that when I went around the exhibition hall, I didn't see a Chinese company participating in the exhibition! Is our product too poor? Or many of our products Plagiarized, infringing intellectual property rights, dare not come here to show? Many of our enterprises are calling their products "have reached or exceeded the world's advanced level" all day long. Why don't you dare to go to the battlefield with live ammunition?
Attitude of foreign customers towards Chinese exhibitors and products!
Many customers don't trust, disdain and fear made in China. Seeing China's exhibition area far away, they stop. The good thing is to walk around and ask if they are interested. They just smile but don't answer. We introduced Shaanxi product network to all the exhibition halls, introduced many customers, but there are not many people who are interested in Chinese companies, some of you said you, they were absent-minded, some simply said to you, "we don't have any contact with Chinese companies, you don't have to talk about it!" which made us very embarrassed! Then, we can't help but ask: why? Why is that so?
Why is made in China marginalized by the world!
Why is made in China quickly marginalized by the world? * * made in China was the first choice of many countries, regions and enterprises years ago, but now it is despised, neglected and marginalized?
I thought about this problem repeatedly and quietly. I think the reasons are as follows:
1. Short of long-term development plan.
For many years, what the country wants is GDP. No matter what method or means, it is a good thing to increase or complete GDP. Repeat and blindly expand reproduction; Local governments, industries and enterprises are also busy year after year around GDP and short-term interests. They are not interested in science and technology, innovation, technological transformation, research and development of new products, nor in scientific research. They are not down-to-earth and constantly improving products, so as to make enterprises and services the best.
2. People are impetuous, do not pay attention to learning, do not pay attention to technology, do not pay attention to talent.
Driven by interests, people do not have the heart to study, to study, because study, research, and to study technology are all slow work, and can not see the benefits in a short time, no matter the country, local, enterprise and individual, will not cause high attention, the technical research and development team of the enterprise is weaker and weaker, the level, sense of responsibility and attitude of technical workers are poorer and poorer, people are fickle and frequent Numerous job hopping, corporate culture, technology research and development, management, skills lack of inheritance, the level is not improving, but more and more downhill!
3. There is no faith, morality, integrity and responsibility.
A while ago, I often saw some articles such as "our country has begun to taste the evil consequences of moral decay", "the demise of noble spirit, the rise of rogue consciousness", and felt a little exaggerated and dubious. But this week's exhibition, I heard and witnessed, and I really realized that we have no faith, morality, integrity, responsibility, and steadfast style in these years. I asked A series of irreparable losses and consequences caused by serious attitude!
4. Arrogance, opportunism and lack of international vision.
As we are used to singing praises and praises and boasting, our society and enterprises often hear many enterprises say: "our products have reached the international level, our independently developed products have obtained patents, and are in the leading position in the world, etc.! The actual situation is: exaggerated, individual indicators have reached the international level, but the overall situation is the same The difference is far, or it is simply copying the technology or products of advanced countries, boasting that they dare not go to the international arena to show, appear, or fear that the gap is too large or infringe intellectual property rights.
5. The connection between universities, scientific research institutions and enterprises is too poor!
In recent years, the connection among colleges, universities, scientific research institutions and enterprises is not good, and the atmosphere is not right! It is not uncommon to make false or false reports on various scientific research projects. A series of projects have been compiled and scientific research funds of many countries have been taken away, but the results are very small. In such an environment, even if there are new achievements and products researched by professors and researchers with conscience, no one in all parties will be interested in the repeated tests and interest of a new technology and product without much assurance, because they are laborious, laborious, invested and returned Slow down! Growth and growth period of time is too long, can't wait!
In a word, this exhibition made me suddenly realize, think a lot, and feel deeply that our faith crisis, integrity crisis, moral crisis, human nature crisis in recent years have finally reflected our image crisis, product crisis, manufacturing crisis in the international market, we are completely marginalized, and made in China is in danger!
